Youth Ambassador initiative launched

By Sembcorp PR Department
14 November 2012
Sembcorp Protection
Sembcorp Utilities UK


The future of manufacturing in this area is in the hands of young people.

That was the positive message seven Sembcorp “Youth Ambassadors” gave to youngsters at a special mentoring event in Redcar recently.

The Sembcorp staff, all under 30, returned to college to encourage and inspire school leavers and unemployed people in finding jobs and careers.

Sembcorp’s Youth Ambassador Project is the brainchild of HR executive George Ritchie and is the company’s response to a challenge made to industry by former cabinet minister David Miliband, who is leading the Government Commission on Youth Unemployment,  at a regional jobs summit held in South Shields in the summer.

Mr Ritchie, Senior Vice President,  Regional HR for Sembcorp Industries Group, the energy and water group to which Sembcorp Utilities UK at Wilton belongs, said: “It was a challenge we could not ignore because we have two major crises in this area.

“We have a truly appalling rate of unemployment among 16-24 year olds – the highest in the country – plus a crisis of getting enough people with the right skills to fill the 8,000 positions we are going to need in the process industries over the next ten years.

“The two are inextricably linked if we are to prevent the country haemorraging money and and businesses and jobs moving to where the skills are.”


Around 60 people – including unemployed 16-24 year olds and 16-18 years olds not in employment, education and training (NEETs) - attended the event at Redcar and Cleveland College.

They met plant operators and engineers, emergency response staff and people involved in functional roles such as HR to hear about how they got into work.

Kelvin Ogden, 26, from Normanby, an operating technician responsible for running Sembcorp’s two power stations and water treatment facility at Wilton, said: ‘’I know what it feels like to be looking for work.

“I was on the dole and got my job at Sembcorp after time working as a contractor carrying out industrial cleaning services. I’m proud of how I got to where I am and want to help someone else achieve their own success too’’.


Angela Mclean of Redcar and Cleveland College said: ‘’It was a joy to get a major local employer involved in the journey of putting people into a job. It was a real eye opener and a big learning curve for my students to see the other side and different career routes you can take into a job’’.

Sembcorp is now hoping the project will progress further in 2013 and the business, with around 400 employees, is committed to playing its part in getting more young people into work.

The North East has the highest level of 16-24 youth unemployment in the UK and 13 per cent of young people unemployed in the Tees Valley are classed as NEETs compared with only 6 per cent nationally.


The picture shows Daniel Morrison, 26-year-old Sembcorp emergency planning officer (grey shirt) mentoring a group of Redcar youngsters.
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